Logo Design

This project was done for Be Flower Now (London), which hired me to design the logo and the packaging for 8 flower essences. 

I decided to keep the logo flat so the fast recognition and Law of Prägnanz were achieved. I kept it simple, so it can be applied successfully to different medias and in different scales. The font selected was Berlin Sans FB Demi Bold, designed by David Berlow, because it has curves and smooth lines, but keeps some “imperfections” which make the logo both warm and strong. For the brand name I used capital letters so the negative space between the letters, as well as the icon, looks even.