Digital Design - Pet Products

Best Pet Supplies

Best Pet Supplies offers a wide selection of pet products, including toys, beds, harnesses, and other products.

The company has three sub-brands: Voyager for harnesses, Gigabyte for treats, and Catify for cat products. I started as a graphic designer and quickly grew to creative director in less than one year.

As the head of the creative team, I lead work in four main areas: Amazon (Store Front, Photo carousel, and A+ content), Shopify, Advertising and Social Media, and Packaging. I interviewed and hired a graphic designer, provided creative direction for photographers and videos, and work closely with a social media agency to plan the creative brief for several campaigns.

Achievements:

Revamped the website's graphic design to boost conversion rates from 3% to 10% in three months.
Increased the average time on page by adding engaging video content.
Updated Amazon A+ Pages to make the content more visual, which increased conversions by 3%.
Created ad designs for Amazon and Shopify to improve website traffic by 12% and strengthen the company's social media presence.

Amazon - Animated videos

Lifestyle photography

Amazon A+ Page Design

Digital Ads

Christmas 2022

Gif and Amazon Banners Design

Voyager Harness

Online Store

Blog

We started a blog to drive traffic to voyagerharness.com and provide educational content. This not only improved our connection with our audience, but also enhanced our brand's credibility. As a result, we achieved higher Google search rankings and an increase in conversions.

Halloween 2022 Campaign

This is part of the campaign we ran at Voyager By Best Pet Supplies for Halloween 2022. We offered a 20% discount on Halloween-colored harnesses (orange, black, and purple) to match pet costumes. The campaign took place on Amazon and Shopify stores. Our promotion channels included social media (Instagram, Facebook, and Tik-Tok) where we shared posts/stories and reels and ran a "Best Pet Costume" contest. We also included social media and Amazon Ads to reinforce the campaign. Additionally, we promoted the campaign through email marketing. I was in charge of designing both the store pages and the emails.

Words of those who have worked with me

The true test for designer’s prowess lies in their ability to produce assets that convert visitors into paying customers. This distinguishing attribute sets Mica apart from her peers. Mica's design approach is underscored by her commitment to understanding the product. Her work goes beyond aesthetic appeal, striking a fine balance between artistic expression and strategic marketing. Mica’s love for design is not simply a job, but a deeply ingrained part of who she is, and this enthusiasm is reflected throughout her creations. In addition to her impressive design skills, Mica is a pleasure to work with. She is extremely responsive and responsible. Mica's talent and her professional attributes make her an invaluable asset to any team or project.”

Andrea Chen. Co-Founder
Best Pet Supplies, LLC

“Creativity and talent are paramount attributes for a designer. However, these alone do not guarantee effective outcomes.