Botanical Garden

This is part of one of the Fall Winter collections that we designed at Juanita Jo. We called it “Botanical Garden”. I was in charge of the Apparel Collection working as a Senior Designer, and also part of the Art Direction Team.

I Illustrated the main elements (flowers, the swallow and miscellanea), then we applied the element on different pieces to create a visual family. I designed two patterns, one was applied on the packaging, and the other one was applied on textiles and handbags. I also developed embroideries that were applied on sweaters, shirts and handbags, and metal pins. This illustrations were also used on the campaign and social media.